About
I am a web and UX designer. Designing and developing a helpful and better experience is my bread and butter. You got me, I admit it, I'm a nerd for great usability. I'm also a fan of Hayao Miyazaki, growing ridiculous amounts of jade, and hanging out with my fat (yes he's on a diet) cat Merle.
My story began as a little kid reading the sunday paper comics and dreaming of being a great cartoonist. I wasn't very comical. So my dreams grew as my awe of beautiful design did. Soon my passion showed itself and morphed into creating not just for beauty, but for purpose.
So here I am, researching, developing and designing people's stories into websites and businesses for a reason. Helping others to make a mark in the world with their own unique story. In the meantime I'll be sketching, playing volleyball and strolling through the great outdoors.
- Branding
- Marketing
- Web Design
- User Interface
- User Experience
- Information Architecture
- Wireframing
Design & Web
- Photoshop
- Illustrator
- Dreamweaver
- Sublime Text
- Google Analytics
- KickFire
- Salesforce
- Atlassian Jira
Software
- HTML5
- CSS3
- JavaScript
- Bootstrap
- Wordpress
Tools
RV Web Services
Creating a fresh new website to make it easier for RV Dealers to find the services they need for their dealership.
An overhaul of the entire website was needed from information architecture to the look and feel. By using research, analytics and marketing we could bring the site to see higher conversions and happier dealers.
- Design
- User Experience
- User Interface
- Information Architecture
- Responsive Web Design
- HTML
- CSS
- JavaScript
Analytics
Reporting from KickFire and Google Analytics revealed an increase in usability due to a new information architecture. A very satisfied sales team noticed a boost in call volume, email and conversions almost immediately after the website launched.
PSN & DX1
PowerSports Network (PSN) was given a complete overhaul from it’s previously outdated website. A fresh design along with a responsive framework was put in place to help attract potential dealers.
A new wireframe of the user interface and a restructuring of the information architecture was completed. The updated website performed well in user testing and proved successful with an increase in traffic.
After performing well, PSN began the transition into DX1, an all-in-one Dealer Management System (DMS) designed to help dealers achieve business goals and move their websites to a responsive framework.
- Design
- Information Architecture
- User Experience
- User Interface
- Analytics
- Marketing
Analytics
Previous to the transition to DX1, the reporting from KickFire and Google Analytics revealed that a newly responsive framework, on the PSN website and accessibility to mobile devices increased leads, phone calls, interest and visitors.
Within a year the PSN website decreased the bounce rate, and substantially increased unique visitors, return visitors and page views just to name a few.
User testing also revealed a major increase in user experience and ease of use.
After performing well, PSN began the transition to promote PSN and DX1 as a merged business.
Wildwood Theatres
A marketing promotion to earn loyalty from local movie goers in the theater and online.
- Design
- Signage
Traffic Log Pro | Website
A website created to promote the launch of the new mobile capability of Traffic Log Pro’s CRM system. The mobile CRM sneak peek is below.
- Design
- Marketing
- Wordpress
Traffic Log Pro | Mobile CRM
The Traffic Log Pro CRM system now has the new addition of lead tracking services available on mobile devices. Dealers now have the ability to track and respond to leads while on the go.
- User Experience
- User Interface
- Information Architecture
Ellegant Hair by Elle Everson
A bubbly stylist decided to branch off and create her own business at a local salon. She needed branding and a website, topped off with an elegant touch of gold to draw in high-end customers.
- Design
- Branding
- User Interface
- Information Architecture
Baby Shower Invite
The nursery has a cheery floral mix with a splash of gold. A matching theme helps this postcard-sized invite come to life. Signage with sweet quotes for a baby girl spread throughout the room to help brighten up the baby shower.
- Design
- Signage
SHS Powersports
The dealership specializes in powersports OEM parts and needed a better presence and way for customers to find their parts quickly and easily.
- Design
- User Interface
- HTML
- CSS
Fairey Marine
A custom website was created for classic boats used in James Bond films to get a new life on the high seas with updated designs that hold true to the rich history of the classics.
- Design
- HTML
- CSS
Douglas & Frye Motorsports
A decluttered, light and simple layout helped make the dealership’s important inventory and major OEM brands easy to explore.
- Design
- User Interface
- Information Architecture
